IMD Application, Ramona Furter

AI Solutions & Delivery Manager, Lausanne

Feedback on a sales pitch got 90% faster, and a human still signs it.

The first reviewer is an AI I built at Swiss Post, where I lead AI-driven business models from opportunity sizing to launch and own the build-vs-buy and cost calls that come with them.

Below: one incoming AI request at IMD, answered three ways, with the part most business cases leave out.

−90%feedback time on proposals and pitches, Swiss Post
−30%time spent on sales, through automation and AI, Swiss Post
CHF 100M+e-commerce business owned at Ifolor, +9% conversion

The cheapest pilot to retire is the one nobody built.

Your ad makes pruning and merging AI tools a core, ongoing accountability and puts cost stewardship next to it. Your centre already publishes a GenAI map that drops dormant tools on its own. Here is that same discipline applied inward: one request, answered three ways, judged on what your team still owns a year later.

Intake, week two

Worked example, illustrative figures

The request, from a business unit

"Proposals for custom programs take too long to turn around. Can AI help us draft them faster?"

Worth answering well: custom programs were 53% of operating revenue in your 2024 annual report, across 372 programs.

Three honest ways to answer it. Which one would you fund?

What it is

A proposal template and prompt library plus a reviewer checklist, built in Copilot Studio on the Microsoft 365 Copilot you have already given every member of faculty and staff.

Time to first use

Days. Your own Microsoft story describes shipping a dedicated Copilot to colleagues in Singapore in four hours, so the capability is already in the building.

What your team still owns at month 12

  • Keeping the template library current as programs change.
My call: start here

It answers the actual complaint, drafting time, on licences already rolled out across the school, and it adds nothing to the estate you are being asked to simplify. If it does not work, you know inside two weeks and you have spent two weeks.

What unlocks the next step

Fund option 2 when the library is used on most custom-program proposals for two months running and reviewers still lose real time hunting for past material. I would write that number down before starting, not after, so the decision to spend more is already made when the evidence arrives.

Where I fit, and where I don't

I have shipped the AI, not only the roadmap

At Swiss Post I lead AI-driven business models from opportunity sizing to a prioritised roadmap with KPIs, and I build the working prototypes myself, which is why the Swiss Post numbers above are mine to defend. Outside work I run a live product with real users on serverless cloud and public APIs, including a published iOS app, so releases, monitoring, support and the monthly bill are not abstractions to me.

Adoption is a delivery problem, not a launch announcement

The AI reviewer at Swiss Post got used because it sat inside the work people already did and left the sign-off with them. Before that I led a cross-functional team and external agencies at Ifolor on a CHF 100M+ business, and the marketing and sales team at WePractice after its Series B. In a school where faculty and business units each have their own way of working, that last mile is the whole job.

Cost is a design input, not a report at the end

Every option in the case above carries what it costs to keep, because that is the number that decides whether a pilot survives its second year. At Swiss Post the build-vs-buy and cost-vs-benefit calls are mine, and on my own product I pay the monthly bill myself, which is a fast teacher about consumption pricing.

What I would do first

Before proposing anything new, I would find out what is already running and what it costs, because that is the half of this job the ad names twice.

Inventory and intake

Every AI tool, pilot and licence in use across the business units, with its owner, its cost and one honest line on what it changed. One intake route in, in line with the PMO practices your ad names.

First rulings

Three or four decisions taken and communicated across the business units, each with the measure that would change my mind. Where two units have built the same thing twice, one of them wins and I go and explain why in person.

One agentic workflow live

The highest-value use case shipped with human approval points and a named owner, running cost tracked from day one, and the AI Advanced team working the same way across Lausanne and the Cape Town hub rather than one time zone at a time.

Career, in short

Swiss Post, Advertising · AI Project Lead, Innovation & Business Strategy

AI business models from opportunity to launch; build-vs-buy and cost calls; prototypes for C-level.

Njamba AI AG, Baar · Chair of the Board, part-time mandate

IT, software engineering and AI services company.

Pedal Peak · Founder

Live platform with real users, built and operated end to end, plus a published iOS app.

Ifolor Group, Zurich · Senior Product Manager, Lead E-Commerce

CHF 100M+ business, cross-functional team and agencies, +9% conversion.

Brixel, Zurich · Lead Project Manager

Partnerships with UBS and Baloise; bridge between client stakeholders and the product team.

WePractice, Migros Group · Marketing & Growth Lead, founding team

Two funding rounds, 10 locations, 23 people; led the team after the Series B.

Sparrow Ventures, Zurich · Growth & Venture Builder

Go-to-market for internal startups, validation to scale-up.

Die Mobiliar, Bern · Intrapreneur, Innovation

Market pilots from MVP to launch: Smide, XpertCheck, Lizzy.

Commercial and product marketing career

Promena, Cruspi, Domaco, Kuoni and AMAG; commercial apprenticeship at Bridgestone Switzerland.

Why this one

Your centre ranks the world's 300 largest companies on AI maturity, and your faculty teach executives how to run exactly this transition. That makes the internal work in this job unusually consequential, because it is what keeps the teaching honest. Most places I could do this work would treat the AI estate as an IT line item. Here it is part of the argument the institution makes for itself, and that is worth moving for.

I designed and built this page with Claude Code, the same toolchain I use at work. The research, the assumptions and the recommendation are mine.